The Ford logo is one of the most recognizable logos in the world. The reason it is recognized stems from its ubiquity (the logo has adorned millions of vehicles across the globe), and another part is its simplicity: a plain blue oval with a white outline and the word “FORD” written in white-colored letters. Yet, as simple as the logo is on the surface, there’s a story behind its minimalist design that reveals hidden meanings most people don’t even realize are there.
1903 – Ford Motor Company
The logo that Ford uses today was very different from the one that the company used in its early days. In 1903, the year the company introduced its first Model A (the first Ford vehicle to hit the market), the company logo was the word’s “Ford Motor Company” written in stylized lettering.
By 1906, Ford began to use a stylized font for its logo, known as “Script with wings.” This script extended the length of the cursive letter “F” and “D” at the beginning and end of the company name. This version of the Script with wings would stay in use until 1910; the original version remains the basis for the altered version of the script still in use today.
The next part of the logo to come into existence was the distinctive oval. Believe it or not, the idea for this part of the logo didn’t come from the Ford company itself, but from its British business partners, who decided in 1907 to use a unique logo that would only appear on British-sold Ford vehicles. When the British entrepreneurs Perry, Thornton, and Schreiber helped bring Ford’s motorcars to the United Kingdom, they wanted to give the vehicles a new logo that would draw attention to the company’s brand name, and its reputation for quality and affordability.
1912 – The Triangle Logo
By 1912, all of the constituent parts of Ford’s current logo were in existence but had yet to be combined into the whole we all know and recognize today. It would take a while for that to happen because in 1912 Ford decided to ditch the oval and instead changed its logo to a triangle. Sometimes colored dark blue and sometimes colored orange, the logo came with the words “The Universal Car” written at the bottom.
The triangle logo didn’t last very long. According to reports, Henry Ford personally disliked it, which meant that it was not long before a logo for which the boss had more affinity found its way to the front of Ford vehicles.
1927 – The New Logo is Born
It was the 1927 Model A that first had the blue oval with silver winged script logo that we all know today – or, at least, the original version of it. By 1976, it was the logo that was used on all Ford vehicles. In 2003, the Ford Motor Company’s 100th anniversary, the logo underwent a slight redesign, with the blue in the oval becoming a gradient and the steel color of the border and letters changed to white.
Community Ford is your Indianapolis Ford dealership. Schedule a test drive today by calling 317-831-2750.